SEO_Udemy_Free SEO Training For Beginners

S1. Introduction

 What is SEO?

SEO stands for Search Engine Optimization. This technique improves your website’s search engine ranking and increases its organic traffic so that you have more influence.

 

Paid Ads, Organic Results are different. Paid Ads are on the top but in the long run, SEO is more efficient.

Why is SEO important?

cost nothing and better results

1. Visibility increase
2. Web traffic
3. User Experience
4. Authority and trust

How much time?

positive results are around 6 month. But Different depending on sites.

Secion2. Keyword research

What is Keyword research?

It is a task to find the keywords and phrases that your target market are typing in search engines. You look fore keywords that have medium-high search volume and low competition.

 

Good to get idea of next blog posting.

 

How?

• Make list

 

Why Keyword research is important?

• Keyword research shapes the content that you create
• It is one of first steps you take when optimizing a website
• Keyword is not just for helping SEO but it’s vital for all online marketing efforts

Generating Keyword Ideas

Brainstorming and make keyword list

• just write down keywords. ex) land, house, apartment
• narrow downs keywords
• 구글 검색 시 키워드 제안 기능 활용하여 유사 키워드 확인해보기
• 구글 검색 후 하단에 있는 연관 키워드 확인해보기 
• 위에서 검색한 키워드들을 다시 검색해서 유사 키워드 검색해보기
• 관련 키워드에 추가하기
• 계속 찾기..

 

Keyword Research Tools

• SEMrush
• Ubersuggest
• marketgoo
• for keyword research
• keywordtool.io
• Google Keyword Planner
• AnswerThePublic
• The Reddit Keyword Research Tool
• AlsoAsked
• Ahrefs
• Moz
• Google Trends

SEMrush

Keyword Magic Tool

 

Ubersuggest

SEO tool covers keyword research, content, idea generation, backlink data, and more

marketgoo

for keyword research

keywordtool.io

Instagram 키워드 검색 가능하다

Google Keyword Planner

 

AnswerThePublic

 

흥미롭다.

 

The Reddit Keyword Research Tool

AlsoAsked

Keyword Competition

keyword competition, keyword difficulty -> shows how many other websites are ranking with the same keyword.

 

How can I know keyword difficulty?

• Use marketgoo / google keyword planner/Ubersuggest

 

Long tail keywords

long tail keywords are keywords but longer, usually 4 or more words

less competitive but sharp.

ex) dog food -> affordable grain free dog food

 

How to pick your keywords

No tools can tell you keywords to choose

 

1. Check Search volume
2. Check CTR(Click Through Rate)%. To calculate, Monthly keyword searches / clicks onto your page
3. CPC(Cost per click). It tells if people searching your keyword are spending money. CPC is the price that advertisers are paying Google for every click that their advert gets.
4. Competition, Ranking Difficulty. High quality and relevant content matters.

 

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Resource

Section Resources - Course Introduction:

• SEOptimer: https://www.seoptimer.com/
• RankMath: https://en-gb.wordpress.org/plugins/seo-by-rank-math/
• Schema – All In One Schema Rich Snippets: https://en-gb.wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/
• Linkbuildr: https://wordpress.org/plugins/linkbuildr/
• Broken Link Checker: https://en-gb.wordpress.org/plugins/broken-link-checker/

Please let us know if you have any problems accessing any of these resources.