SEO_Udemy_SEO Made Simple: Free SEO Mini Course for Beginners

What is SEO?

SEO is effective and cheapest way for online marketing by boosting traffics

Fundamental Steps for SEO

• Keyword Research
• Optimize website
• Link building

How google works

1. Crawler(spider, bot): crawls the web
2. Google index : copy of almost entire www
3. Algorithm: ranking search results

Ranking factor

https://backlinko.com/google-ranking-factors

 

Keyword Research

Keyword is search query. single or multiple words or phrase.

How to find golden keywords

1. Relevant & attracts the right visitors
2. Good search volume
3. You should beat the competition

How to Evaluate competition?

• Check competitors
• Evaluate whether we can  beat them or not

Process to find keywords

Step1. List of seed keywords

• List of seed keywords in Excel/Google Sheets
• Broad general terms (1 ~ max 3 words) e.x) ‘window cleaning | cleaning services’

How to find seed keywords?

• Use brainstorming
• ask customers
• see our website
• check competitors website
• Google Search Console(You can see what Keywords user use to visit our website)

 

Step2. Find related keywords with tools

• Seed keywords should be related keywords
• e.x) Window cleaning -> best way to clean windows, telescopic window cleaner
• Find new seed keywords. e.x) Office cleaning, Floor cleaning
• Tools

Step3. Filter

• Remove keywords you don’t need
• Grouping Keywords
• Prioritize best keywords

 

Again, check golden keywords rules

How many keywords per page?

Google is getting smarter

• Singular, plural, synonyms, strongly related -> can usually be on the same page
• E.x) Fitness schedule, fitness schedules, workout schedule

1 page -> multiple keywords

• According to ahrefs study, The average #1 ranking page will also rank well for abt. 1,000 other relevant keywords.

1 ~ 3 main keywords per page

Additional keywords

• Singular, plural, synonyms, strongly related

 

How to Optimizing your website

Meta tag - SEO title tag

• max 60 characters
• ex) <title> A title about my keyword</title>
• User can not see on the page but will be displayed on the window tab

Meta description

• max 155 characters
• ex) <meta name = “description” content = “How to write meta title tags for ..SEO”>
• Good keywords + Good copy

Keyword in URL

• You can put keywords in URL
• ex) www.mysite.com/my-keyword

H1 heading

• H1 heading
• ex) <h1>My H1 heading</h1>

Subheadings H2 ~ H6

• ex) <h2>Subheading about my keywords</h2>

Images

• Filename, Alt text of images
• ex) Filename: core-web-vitals-stats.jpg

Body copy(text)

• Put keywords in the beginning, middle and end of the text
• Bold/italics are Optional to emphasize

 

Keep this in mind

• Do not repeat too much, keep it natural. Search Engine will see this as spam
• Write for your visitors, not the search engines
• Write good, compelling copy
• Use clear and simple language

Read this article

• https://www.searchenginewatch.com/2016/05/16/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples/

 

Link Building

Link is like votes.

 

‘A site -> linking -> B site’

• B site got more votes and more popular
• But not every links have same values

Which web page get highly ranked?

• Popularity
• Links

How the value of a site’s link profile is calculated

• Quantity: The more links, the more popular
• Relevance: Links from related website? ex) cleaning service review page -> cleaning service website
• Authority and popularity
• Diversity: 100 links from 1 website < 100 links from 100 websites
• Anchor text

 

Two main types of link building

• Content Marketing : good content attract users
• Traditional link building: ask others to link your site
• etc

 

1.Content Marketing

• Give good and valuable content. Give people something to link to
• Build up expertise and trust. Good to give free information 
• Content that attracts links are 
• Promotion: social media, newsletter

2.Traditional link building

• Directories
• Press releases
• Blog comments
• Outreach to other websites

 

SEO Common Mistakes

1. Targeting wrong keywords
2. Over optimization
3. No title tags tags / meta desc
4. Copying content
5. Poor mobile design

Mistake 1. Targeting the wrong keywords

• keywords no one is searching for
• Keywords too generic and broad. ‘Rental car’ for small local car rental company
• Keywords with search intent that does not match your content. ex) ‘SEO copy writing’에 대한 상품을 팔고 싶다면 다른 키워드로 접근해야 한다. SEO copy writing이라고 검색하면 상품이 아니라 이에 대한 아티클이 많이 나오기 때문이다. 키워드 마다 결이 맞는 목적이 있다. 차라리 copy writing agency 키워드가 좋다.

Tips

• Put time and energy in keyword research. Targeting wrong keywords will costs..
• Keywords that are relevant/good search volume/not too much competition
• Specific keywords, not too competitive
• Search intent 검색 의도를 체크할것. top 10 Google 에 검색해보고 검색 의도대로 나온다면 적절한 키워드를 선택한 것이고 그렇지 않다면 키워드를 피벗해야한다.

 

Mistake2. Over optimization

keyword stuffing

https://support.google.com/google-ads/answer/2453972?hl=en

Tips

• write for visitors, not for search engine
• Content should be natural
• No keyword stuffing

 

Mistake3. No (unique) SEO title tags and meta descriptions

Tips

• Write unique SEO title tag and meta description for every page
• Include keywords
• Clear, descriptive and persuasive
• Use Yoast SEO, sEOmofo Snippet Optimizer

 

Mistake4. Copying content

Plagiarism -> legal problem.

Google don’t like duplicated content

Tips

• Content provides answers and actionable information
• Quote trustworthy sources
• Give examples for easy understanding
• Add images/video for better engaging
• Create unique, valuable content
• Create content or hire SEO copywriter

 

Mistake5. Poor mobile design

Mobile traffic is higher than desktop

https://www.broadbandsearch.net/blog/mobile-desktop-internet-usage-statistics

Google use mobile-first indexing

 

Tips

• mobile friendly site- responsive theme
• Check how it looks on mobile devices
• Check on your mobile phone. ex) Buttons, links etc.

Resource

 

Google Ranking factors	https://backlinko.com/google-ranking-factors
Google keyword planner
Google keyword planner - how to	https://ahrefs.com/blog/google-keyword-planner/
Google Search Console	https://search.google.com/search-console/about
Moz bar chrome extension	for checking search competition
SERP Snippet Optimization Tool	for checking optimizing performance (title, desc) https://www.highervisibility.com/seo/tools/serp-snippet-optimizer/
article about how to write meta title tags for SEO	https://www.searchenginewatch.com/2016/05/16/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples/
Yoest SEO optimizer plugin in Wordpress	https://wordpress.org/plugins/wordpress-seo/
Google mobile friendly test	https://search.google.com/test/mobile-friendly
Google ad negative keywords	https://support.google.com/google-ads/answer/2453972?hl=en
Google Search Central	https://support.google.com/google-ads/answer/2453972?hl=en