GA4_Use Google Analytics to meet your business objectives
Use digital analytics to grow your business
Use digital analytics to grow your business
use digital analytics to make well-informed decisions.
You want to know how your brand is performing such as:
- How are users interacting with our app?
- How effective are marketing campaigns?
- Which content is helping you achieve your business goals?
- Where are your users coming from and where on your site are they are leaving?
What are your business objectives?
When deciding how to measure your progress towards achieving your business objectives, ask :
- Which business objectives are you trying to achieve?
- Which metric or key performance indicator must you improve to fulfil that objective?
- What value does that metric need to reach to say we are successful?
Privacy
Rising user expectations about privacy, more global regulations and decreases in browser support for cookies have made digital measurement more challenging.
Use Analytics for web, app or both
Fragmented journey example
- More touchpoints : interaction in both online and offline
- More cross-devices
- More value: Customer who do research before purchases tend to have greater lifetime value than those who don’t.
Privacy
- controlling data: GA control the data that flows in through features like anonymising IP addresses, disabling data collection and setting data retention periods.
- Fill in measurement gaps
Google Tag Manager vs Google’s global site tag
Set up an analytics account for your business
Structure of Analytics account
Analytics account
- Property
- Property
The principle of account structure
Each property should represent a specific user base
Configure your Analytics property
How data streams work? How to set up your data streams to meet your business goal?
How to use data streams?
A property is the container for your reports based on the data that you collect from your apps and sites. one Property focusing on one user base.
A data stream lives within a property and is a source of data from your app or website.
Example
My structure
Peterstick account
- one GA4 property for customers
Measure the info that you need with Analytics
Creating Events
Customer Conversion Measurement
- Define customer conversions without retagging
- Start with existing event, and create a new one
- Mark resulting event as conversion
Limit
- max 30 conversions / property
- Apps : 500 unique events limit
| Events | User interactions with a website or app that can be measured |
| Event parameters | Additional pieces of information that can further specify the action that the user took |
| User properties | Attributes about who is using your app or website that can help you better understand segments of your user base |
| Conversion | User interactions with a website or app that you've assigned a specific value to and that can be used in Google Ads |
GA use dimensions and metrics to represent those datas in reports.
| Dimensions | a text-based label representing data | who, what or where? | What device is most commonly used? |
| metrics | a numeric value representing data | how many? | how many users visited my site yesterday? |
- Dimension: Country
- Dimension values: Mexico, Argentina
- Metric: total number of users and event
- Metric values: Each numeric value being calculated by the dimension you selected
How to Use the Analytics Demo Account
Reports answer those those question
- Acquisition: Where are your customers coming from?
- Engagement: Which content are your customers engaging with?
- Monetisation: What is your customers' shopping activity?
- Retention: Are your customers coming back?
- Demographics: Who are your customers?
- Tech: What technology are your customers using?